
ISON’S
IDENTITY DESIGN
Develop an eye-catching and innovative theme for the food truck that resonates with the restaurant's culinary style and ethos. Craft a design that effectively communicates the essence of the restaurant and its offerings while standing out in a bustling street food scene.
Use the art of Menu Engineering as you design a digital menu that showcases the dishes and strategically guides customers toward specific selections. Explore the psychology of color, typography, and layout to create an intuitive and visually appealing menu that entices customers to explore and order. Digital menus facilitate concise and visually appealing presentations of menu items, accompanied by vibrant images and interactive features, effectively enticing and engaging patrons. By harnessing the power of technology, food trucks can establish a more substantial online presence, integrating social media and online platforms to reach a wider audience and keep them informed about their latest culinary creations and locations.
Extend the restaurant's branding to the to-go containers, ensuring the visual elements seamlessly translate to this compact canvas. Design containers that enhance the overall dining experience and leave a lasting impression on patrons.
OBJECTIVE
Client
Student project
Year
2023
Role
Graphic designer