ARF
IDENTITY DESIGN
Revitalize the organization's brand by crafting an identity system that encapsulates the playful joy of pets and the serious commitment to animal rescue. This rebranding exercise sought to reinforce ARF's mission of providing shelter, care, and advocacy for abused and neglected animals, while also fostering a cohesive visual identity that communicates stability and dedication.
OBJECTIVE
CONCEPT
The Journey of Animal Rescue
Client
Student project
Year
2023
Catalyzing change for ARF, Muncie's Animal Rescue Fund, I embarked on a transformative identity redesign project. By blending playful elements with stability, the redesigned visual identity resonates deeply with the community, reflecting ARF's mission to provide shelter, care, and advocacy for animals in need.
Role
Graphic designer
Concept development
Playfulness and seriousness
Capture the joy of pets and the responsibility of rescuing animals
A blend of lively elements that reflect both stability and commitment
Adaptability to expand across various programs and spaces within the ARF campus & reflect mission
IDENTITY CREATIVE DIRECTION
LOGO CONCEPT
Three concepts were explored before settling on the final logo concept. These concepts were based on the creative direction and preliminary sketches
Logo & lockups
PROGRAMS USED
Adobe Illustrator
Logo design
Alternative lockup
Monogram
Primary lockup
Secondary lockup
Motion graphic
PROGRAMS USED
Adobe After Effects
Motion graphic
Adobe Illustrator
Logo design
Patterns & graphics
Graphics were able to be created based on expandable elements from the logo. These elements were then used to make a pattern.
