Food of Gods
IDENTITY DESIGN
OBJECTIVE
Re-design the Food of Gods logo to reflect the history, culture, and values of the brand.
KEY VALUES
The brand’s key values are purity, eternity, honesty, heirloom, and originality.
Client
Food of Gods
Year
2022
My team and I at Studio 165+ worked to re-design a logo for an international client, Food of Gods. Food of Gods is a spice company whose mission is to build a healthier & more nutritious food system. The objective was to develop a logo that not only reflected the history, culture, and values of the brand but also encapsulated its key values of purity, eternity, honesty, heirloom, & originality. We recognized the importance of building a logo that truly represented the Food of Gods brand.
Original logo
Re-designed logo
To achieve a logo that represented what the brand stands for, we drew inspiration from the Food of Gods icon. We incorporated elements of the lotus and amphorae to create a concept that is both unique and relevant to the brand. By using the shapes of lotus petals to form the ends of the O's and D's within the type, we were able to mirror the beauty and symbolism of the lotus flower while still representing it’s purity and eternity.
Additionally, we wanted to showcase the journey of the spices and the prosperity of the brand by joining the O's. The O and D show different elements coming together just like the Food of Gods spices come from different countries and cultures.
To represent regeneration, human-to-earth connection, and healing, the G is designed to symbolize a serpent. The serifs of the type were designed to mimic the handle of the amphorae, adding an extra touch of elegance to the overall design.
Overall, the final logo effectively represents the Food of Gods brand, highlighting its rich culture while also showcasing its values and unique qualities. It is a beautiful and timeless design that will continue to represent the brand for years to come.
Logo process development
The images below showcases the extensive logo development process undertaken to create the final logo design. Each logo variation was meticulously designed with a focus on incorporating symbols that reflected the brand's core values and mission. Overall, this acts as a testament to the design process, showcasing the various steps taken to arrive at the final design. It highlights the importance of experimentation and iteration in the creative process, ultimately leading to a successful outcome.
