PLAYBOOK

SENIOR DESIGN CAMPAIGN

Parking challenges at NFL stadiums hinder the game day experience for fans who arrive by vehicle, impacting their desire to return and jeopardizing the future success of live sporting events. Inconvenient, confusing, & stressful parking plays a key role in the overall fan experience and can affect attendance.

OBJECTIVE

Our mission is to revolutionize the NFL game day experience for attendees with a fan-centric ecosystem where parking information is easily accessible, accessibility problems are solved, and parking logistics are simplified. It’s our goal to make every fan’s journey to & from the stadium as enjoyable as the game itself.

Centered around the strategic & personalized nature of an NFL playbook, translating it into an intuitive guide for the fans navigating various parking issues. Rooted in the precision and planning inherent in football strategies, this theme emphasizes user empowerment & engagement– Drawing parallels between the strategic decisions made by coaches and players on the field and the choices fans make to optimize their game-day experience when navigating to and from the stadium.

THEME: Playbook

A focused interpretation within the Playbook theme’s overarching context. This concept is a dynamic mix of calculated planning and efficient navigation, offering fans a holistic solution for an enhanced and enjoyable experience. It seeks to revolutionize the NFL game day experience by placing fan navigation & parking forefront.

CONCEPT: Strategic Game Routes

Role
Graphic designer, UI UX designer, concept developer

The Process: Moodbaords

The Process: Sketching

Logo & Lockups

PROGRAMS USED

Adobe Illustrator

Logo design

Information architecture

This sitemap represents the framework and organization of the app's content. It offers insights into the user flow, allowing you to comprehend how individuals interact with and utilize the app.

High-Fidelity Wireframes

The layouts of the high-fidelity wireframes provide a visual structure to fulfill the functional requirements of the app. It is a visual representation of the sitemap.