Radiance Cinema
IDENTITY DESIGN
Radiance Cinema is an immersive collaboration between the College of Communication, Information, and Media and the College of Fine Arts in partnership with the Heartland International Film Festival (HIFF) in Indianapolis. This immersion course gives students the skills & experience to produce, write, direct, crew, and act successfully in the film and television industry.
Encapsulate the essence of “Radiance” while avoiding typical mascots or bird symbols. Focusing on the metaphorical concepts of radiance and feathers, the goal was to blend innovation with sophisticated ideals. The objective was to create an identity that reflects the university's pride, collaborative spirit, and commitment to both underground and mainstream audiences.
OBJECTIVE
The widest audience possible. Radiance Cinema wishes to draw in the university’s taste- driven student population as well as a larger mainstream audience.
TARGET AUDIENCE
Client
Radiance Cinema
Role
Project manager, graphic designer
The Finalized Identity
Logo Rationale + Logo & Lockups + Mockups
Logo & lockups
PROGRAMS USED
Adobe Illustrator
Logo design
Horizontal lockup
Vertical primary lockup
Logomark
Vertical secondary lockup
The Creation Process
MIND MAPPING | CONCEPT SKETCHING | CONCEPT DIRECTION | DIGITAL VARIATIONS
STEP 1
Mind Mapping
STEP 2
Concept Sketching
Sketches were created based on the key words pulled from the mind map. Some sketches are focused on a single word while others combine multiple to create the concept. The goal for each one was to capture the spirit of Radiance Cinema and accurately reflect it’s brand.
STEP 3
Concept Direction
After discussing logo sketches amongst the team, we were able to narrow down the selection and focus on select concepts that best represented Radiance Cinema. This concept from the sketches above is one that was further explored. A cleaner and better refined sketch was done before bringing this design to life in Illustrator.
STEP 4
Digital Variations
After bringing the logo sketch into Illustrator, many variations of the design were explored. Each variant plays with the same and similar shapes while maintaining the overall composition. Different color combinations were also tested during this process.
